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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF




by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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[Pub.27mRc] Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF | by Marilyn L. Mitchell


Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) by by Marilyn L. Mitchell

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A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF




by Cassandra Olumese : A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

ISBN : #3848436086 | Date : 2012-06-22

Description :

PDF-4493a | Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for su… A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology


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[Pub.52VSY] A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF | by Cassandra Olumese


A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology by by Cassandra Olumese

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Techniques and Applications of Digital Watermarking and Content Protection PDF




by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

Description :

PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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[Pub.17Jpn] Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF | by II Gordon C. Bruner


Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) by by II Gordon C. Bruner

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by Colin Shaw : Building Great Customer Experiences

ISBN : #0333990137 | Date : 2002-09-06

Description :

PDF-2b508 | This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations…. Building Great Customer Experiences


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Building Great Customer Experiences by by Colin Shaw

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Legends in Marketing: Shelby D. Hunt PDF




: Legends in Marketing: Shelby D. Hunt

ISBN : #8132105206 | Date : 2011-03-09

Description :

PDF-21319 | The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which … Legends in Marketing: Shelby D. Hunt


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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

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PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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India Reloaded: Inside India’s Resurgent Consumer Market by by D. Sinha

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QualitA4t Marktbezogenen Planung Erfolgsauswirkungen Wahrnehmungsunterschiede PDF 9927c8b3c

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by Bernhard Schenkel : Die Qualität der marktbezogenen Planung: Konzeptualisierung, Erfolgsauswirkungen, Determinanten, Wahrnehmungsunterschiede (German Edition)

ISBN : #3835006215 | Date : 2006-11-24

Description :

PDF-07fcd | Bernhard Schenkel entwickelt ein Modell, das es Unternehmen ermöglicht, ihre Planungsaktivitäten systematisch zu bewerten, und zeigt, dass eine gute Planung sowohl den Markterfolg eines Unternehmens als auch die kosteneffiziente Abwicklung der Unternehmensaktivitäten positiv beeinflusst. Er beschreibt die unternehmensinternen und -externen Voraussetzungen für eine hochwertige marktbezogene Pla… Die Qualität der marktbezogenen Planung: Konzeptualisierung, Erfolgsauswirkungen, Determinanten, Wahrnehmungsunterschiede (German Edition)


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Future of Electronic Commerce (A Communications & Society Program Book Series) PDF




by David Bollier : Future of Electronic Commerce (A Communications & Society Program Book Series)

ISBN : #0898431883 | Date : 1996-08

Description :

PDF-ffc23 | As an astonishing array of new electronic technologies is introduced to the marketplace, the foundations of global commerce are beginning to change in dozens of subtle and profound ways. Drawing on the expertise of 29 leading academics, business strategists, entrepreneurs, software makers, investors, journalists, and public policymakers, this book examines the communications and information techno… Future of Electronic Commerce (A Communications & Society Program Book Series)


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[Pub.57Opo] Future of Electronic Commerce (A Communications & Society Program Book Series) PDF | by David Bollier


Future of Electronic Commerce (A Communications & Society Program Book Series) by by David Bollier

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by Graham Hooley : Marketing Strategy and Competitive Positioning (4th Edition)

ISBN : #0273706977 | Date : 2008-02-07

Description :

PDF-c8d06 | Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised…. Marketing Strategy and Competitive Positioning (4th Edition)


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Marketing Strategy and Competitive Positioning (4th Edition) by by Graham Hooley

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by Jörg Sikkenga : Shitstorm-Prävention (German Edition)

ISBN : #3662540150 | Date : 2017-06-01

Description :

PDF-bda0d | Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden können. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung für das Marketing dar, da die Konsumentinnen und Konsumenten Rückmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstände anprangern können. Darauf muss die Unternehmen… Shitstorm-Prävention (German Edition)


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Shitstorm-Prävention (German Edition) by by Jörg Sikkenga

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The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization PDF




by Lloyd Corder : The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization

ISBN : #141950696X | Date : 2006-02-01

Description :

PDF-679e4 | Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow, and difficult to administer. “Not so,” says author and research ace Lloyd Corder. “There are powerful, affordable ways to conduct surveys-in just two to three days.” In The Snapshot Survey, Corder gives business profess… The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization


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Future Smart: Managing the Game-Changing Trends That Will Transform Your World PDF




by James Canton : Future Smart: Managing the Game-Changing Trends That Will Transform Your World

ISBN : #0306824418 | Date : 2016-03-01

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PDF-8c99a | Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,… Future Smart: Managing the Game-Changing Trends That Will Transform Your World


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by M. Ricca : Meta-Luxury: Brands and the Culture of Excellence

ISBN : #0230293573 | Date : 2012-04-26

Description :

PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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Meta-Luxury: Brands and the Culture of Excellence by by M. Ricca

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Leveraging Psychology Engagement Relationship Management PDF 34300eba2

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.78xGT] Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Norazah Mohd Suki


Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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